Automation that works in the real world

Bruyerre wanted to grow B2B sales to restaurants, hotels, and gift shops across Europe, but had no systematic way to find prospects, qualify them, or reach out at scale. Leads were found sporadically and follow-ups were manual and inconsistent.

An automation that finds B2B prospects in target sectors, scores them by fit and potential, writes personalized outreach emails mentioning their specific business, and sends them automatically. It sorts incoming replies, logs responses to their CRM, and triggers follow-up reminders at 7 and 14 days for non-responders. Weekly reports show which prospects engaged and which are ready for sales calls.

B2B sales require volume and consistency. You need to reach hundreds of prospects to find dozens of qualified leads. Automation handles the repetitive work of finding, scoring, and initial outreach — freeing the sales team to focus on closing conversations, not chasing them.